BUILT FOR:
Nobody taught you this in med school. Patients are grading you on it anyway.
Before they call your office, they've looked you up. Before they trust a treatment, they've watched three people talk about it. Your digital footprint is the first impression, and it happens before you're in the room.
For a licensed provider, that's no longer optional. It's part of the job description, right next to the credentials you actually trained for.
This is you if:
- You’ve posted, because you know it’s important, but it hasn't changed who walks in the door.
- You have a folder of clips you never posted because you weren't sure about the consent, the claim, or the caption.
- You've wondered whether two hours on a post is worth it when a few hundred views doesn't book anyone.
- You hear patients say, "I saw this online" or "I did my research," but none of it came from a credible source.
Posting consistently but not growing is information. Not a strategy. Nobody told you how to read it.
Imagine patients walking in already trusting you.
Every time you explain a treatment, add context to a trend, or correct something a patient read online, you're building a public body of work that shows what you know and how you communicate.
That's what gets found by real people, not the algorithm.
Done on purpose, it becomes:
Your digital reputation. The version of you a patient meets before the consult. Written by you, checked against your license.
A patient-education channel. The question you answer forty times a week, answered once, where patients can find it.
A long-term career asset. A record of your thinking that stays yours across every job, practice, and platform.
No dance videos or participating in trends you'd regret.Â
Two perspectives.
One proven system.
Dr. Dustin Portela
Board-Certified Dermatologist, 4M+ followers
Board-certified dermatologist and creator who built an audience of 4M+ while balancing a full patient and surgical schedule. He knows firsthand the hesitation providers face around creating content, from finding the time to knowing what to share. The difference is he’s built a system that works within those boundaries, not against them.
Mimi Banks
Founder & CEO, MB Social
25+ years in beauty, marketing, and social strategy, helping brands and experts build visibility, credibility, and connection. She built the strategy and systems behind Dustin’s social presence and has seen firsthand where providers get stuck: not necessarily in posting, but in knowing what’s working, what isn’t, and what to do next.
4M+ Followers | 100,000+ Podcast Downloads | 34 Years Combined Experience
So they wrote down the system. All of it.
Introducing Med Creator 101
Become the provider patients find on social media, trust, and book, without putting your license on the line.
ENROLL IN MED CREATOR 101
It isn't a course on going viral. It's the intentional method to turn what you already explain in the exam room into a public body of work, inside a real clinic week, with legal and ethical compliance built into every lesson.Â
Eight modules, five tools, one workflow. No patient on camera required for anything inside.
Eight modules. Watch them between patients, after your last one, or on your admin day.Â
Each ends with something you can use that week.
Define Your Purpose
 Decide what the account is for. So every post has a job.
Choose the Right Platform
 Pick the one or two you can run; rewrite your bio. So a patient knows in three seconds what you do.
Content Creation
 Five non-patient formats: the question, the myth, the trend, the approach, the who-it's-for. So "what do I post?" is answered without a results photo.
Filming & Editing
 The ten-minute setup; one recording, cut three ways. So it fits after your 4:45, not your Saturday.
Analytics
 Read your numbers and act on them. So the information becomes a strategy.
Community
 Engage without living in the comments. So trust shows up as a booked consult.
Brand Deals
 Pitch, disclose, negotiate, say no. So your name stays clean if you decide to get paid.
Legal & Ethics
 HIPAA, consent, claims, disclosure, employer rules, where the board draws the line. So you stop guessing. Most students start here.
Plus five tools: caption framework, caption formula, filming checklist, a content bank, and brand-pitch script.
By the end, you will have:
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In your hands:
- A system to create posts that you can film after your last patient, and five formats that never need a patient in the shot.
- A question you’ve been asked 20 times this week, answered once on camera.
- A guardrail for what you should and shouldn’t post, checked against HIPAA, your scope, and your employer's policy.
- A profile that tells a patient how you think before they book.
- A way to read your numbers, so you know what to change instead of posting more.
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In your career:
- A digital reputation you wrote yourself.
- A patient-education channel that explains before the consult starts.
- A body of work that stays yours and compounds every time you add to it.
What Makes Med Creator 101 Different.
| Most social media courses | Med Creator 101 |
|---|---|
| Built for anyone creating content | Built specifically for healthcare professionals |
| Post more. Post consistently. | 10 minutes. Five repeatable formats. Built for your schedule. |
| Growth = more followers | Growth = reaching the right patients before they book |
| Patient content and before-and-afters | Content that doesn’t require patients on camera |
| Legal and ethics as an afterthought | Legal + ethical considerations built into every module |
You can learn hooks on YouTube. You can't get a provider's line, a clinical week, or a healthcare professional's definition of growth there.
Why this works when the generic social advice didn't.
It starts with what you already say. You explain, contextualize, and correct every day. The method turns that into content.
It’s built around compliance, not disclaimers. You learn the rules that govern what a licensed provider can say and show, so you can create with confidence.
 It's sized to a clinic week. Before first patient, after the last, or during an admin block. Pick the slot. The workflow fits it.
It's built for patients, not the algorithm. Focus on reaching the right people, not just generating more views or comments.Â
"You don't have to be perfect, but you do have to start." — Dr. Dustin Portela
Also included:
Dustin's annotated examples. What he posted, why, and what he cut.
Lifetime access.
Six worksheets and tools.
 Every week you're not posting on purpose, the search results are still writing your first impression.
A Look Inside:
Eight modules designed to fit into your schedule.
Short videos, transcripts, and tools for each lesson, all in one place.
Practical worksheets and resources you can put into action.
Want to see how it's taught first?
Watch How to Stop the Scroll on Social free. No card, no opt-in.
Watch the free lessonMed Creator 101
$997
One time. Lifetime access.
An in-house marketer starts at roughly $5k/month and still needs you on camera. This is one payment and a system your front desk can run with you.
8 modules. 6 tools. Real-life examples. Every future update. No patient on camera.
Enroll in Med Creator 101Who this is for
This is for you if:
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You're a licensed provider and you know your online presence is part of the job now.
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You already post and it isn't changing who walks in the door.
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You want patients to find you, not an audience of strangers.
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You'd post more if you knew the time was going somewhere.
This isn't for you if:
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You want to go viral and don't care how.
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You're looking for a done-for-you content package.
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You're not a licensed provider. The standards here are built around a license.
