5 DAY CHALLENGE · SEPTEMBER 29, 2026
The Content Rotation
They don't teach you social media in med school. So consider this your rotation. Five days of guided reps with two med creators who've already done it — so you stop drafting posts you never publish and start building the muscle that makes consistency possible.
They don't teach social media in med school.
So consider this your rotation.
You learned medicine by doing it. Supervised, on a schedule, in blocks short enough that you couldn't hide. Nobody ever set that up for the part where you explain what you know to the people who need it.
Each day, you'll get:
One prompt, so you're never staring at a blank page
One guardrail, so you're not guessing where the line is
One Case File: a real post from a working HCP, broken down
We created this challenge to break it all down! In 5 days, for free!
This Training Is for You!
For healthcare professionals who want to grow a real following, do it the right way, and build a credible online presence without the guesswork.
This isn't for you if you want a growth hack, you're chasing virality, or you're not licensed. Everything here is built around a clinical schedule and a professional standard.
Meet Your Hosts
Dr. Dustin Portela
Board-Certified Dermatologist
A practicing dermatologist who became one of the most recognizable HCP creators online. Since 2019, Dr. Portela has grown 4M+ followers across Instagram, TikTok, and YouTube, partnering with CeraVe, RoC Skincare, Thayers, Neutrogena, Sephora, among other brands. He has dedicated his platform to fight health misinformation at scale.
Mimi Banks
Founder & CEO, MB Social
A beauty veteran with 25+ years of experience, including 15 years at L'Oréal USA. As Founder and CEO of MB Social, Mimi has spent the last decade working with brands like CeraVe, SkinCeuticals, and Kiehl's, training hundreds of dermatologists and representing healthcare professionals to secure brand deals and grow their platforms.
RESERVE YOUR SPOT NOW!
Five days. Five posts. One system you keep.
