One Post, Start to Finish, Between Patients
The 10-Minute Content Workflow
A simple, two-page workflow card designed to help busy healthcare professionals create and publish one high-quality post in 10 minutes – without starting from scratch, overthinking, or needing new tools.
This Workflow Is for You!
Physicians who already want to show up online, but find that posting keeps taking too long because every post feels like reinventing the wheel.
This isn't for you if you want a growth hack, you're chasing virality, or you're not licensed. Everything here is built around a clinical schedule and a professional standard.
Meet Your Experts
Dr. Dustin Portela
Board-Certified Dermatologist
A practicing dermatologist who became one of the most recognizable HCP creators online. Since 2019, Dr. Portela has grown 4M+ followers across Instagram, TikTok, and YouTube, partnering with CeraVe, RoC Skincare, Thayers, Neutrogena, Sephora, among other brands. He has dedicated his platform to fight health misinformation at scale.
Mimi Banks
Founder & CEO, MB Social
A beauty veteran with 25+ years of experience, including 15 years at L'Oréal USA. As Founder and CEO of MB Social, Mimi has spent the last decade working with brands like CeraVe, SkinCeuticals, and Kiehl's, training hundreds of dermatologists and representing healthcare professionals to secure brand deals and grow their platforms.
GET THE WORKFLOW
One Post, Start to Finish, Between Patients
