BUILT FOR:
Built by a board-certified dermatologist with 4M+ followers & a 25+ year social media strategist who’s been trusted by 100s of providers.
Dr. Dustin Portela
Board-Certified Dermatologist, 4M+ followers
Board-certified dermatologist and creator who built an audience of 4M+ while balancing a full patient and surgical schedule. He knows firsthand the hesitation providers face around creating content, from finding the time to knowing what to share. The difference is he’s built a system that works within those boundaries, not against them.
Mimi Banks
Founder & CEO, MB Social
25+ years in beauty, marketing, and social strategy, helping brands and experts build visibility, credibility, and connection. She built the strategy and systems behind Dustin’s social presence and has seen firsthand where providers get stuck: not necessarily in posting, but in knowing what’s working, what isn’t, and what to do next.
4M+ Followers | 100,000+ Podcast Downloads | 34 Years Combined Experience
So they wrote down the system. All of it.
Nobody taught you this in med school. Patients are grading you on it anyway.
Posting consistently but not growing is information. Not a strategy.
Your online presence is your digital business card, and it's already been handed out whether you wrote it or not. Whether you post on purpose or not, people are deciding based on it.
Pick the one that fits your week
Three free ways to start building your digital presence – without the guesswork.
The Content Rotation
(recommended start)
For the physicians who wants posts up this week. A free 5-day email series. One prompt a day, one guardrail, one post, ten minutes each. Day 1 hands you the 10-Minute Content Workflow. By Friday you have five posts up and none of them needed a patient on camera.
The Social Playbook on Substack
For the physicians who want to understand it before doing it. A weekly read on how patients find and trust providers online, what's changing, and what to do about it in ten minutes. Q&A issues and podcast recaps.
The Med Creator 101 Podcast
For the physicians who'd rather listen between patients. Weekly episodes with other healthcare providers and brands on getting started, building a presence, and working with partners without losing your voice. Plus five-minute Med Creator Minute episodes.
Ready to build all of it?
That's what the course is for.
Become the provider patients find on social media, trust, and book, without putting your license on the line.
Med Creator 101 is the method a working dermatologist actually uses, inside a real clinic week, with legal and ethical compliance built into every lesson. Eight modules. Six tools. Watch them between patients, after your last one, or on your admin day.
No patient on camera • No dancing • Self-paced • Lifetime access
$997, one time. Or watch a free lesson first.
What all of it builds toward
A digital reputation you wrote yourself.
The version of you a patient meets before the consult.
A patient-education channel.
 The question you answer forty times a week, answered once, where patients can find it.
A long-term career asset.Â
A record of your thinking that stays yours across every job, practice, and platform.
